Let's Not Use Dark Patterns

Dark Patterns(Dark Patterns, deceptive design) refers to interfaces cleverly designed to induce or trick users into unintended or unwanted actions, such as purchasing products, using services, clicking banners, or collecting personal information, within digital interface environments like websites or mobile apps. This concept was defined by Harry Brignull, a UX designer from the UK.

Dark patterns mislead users, restrict free choice, and infringe on personal privacy.

Dark Patterns Regulated by Governments

• Deceptive Sales Tactics
• Hidden Renewals
• Sequentially Disclosed Pricing
• Misleading Sales Tactics
• False Discounts
• False Recommendations
• Bait-and-Switch Sales
• Disguised Advertising
• Trick Questions
• Poor Hierarchy
• Pre-selected Options
• Obstructive Sales Tactics
• Hidden Information
• Obstruction of Cancellation and Withdrawal
• Obstruction of Price Comparison
• Pressuring Sales Tactics
• Repeated Interference